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DUNBAR’S NUMBER
Dunbar’s Number is the theory that people can comfortably maintain up to 150 stable relationships, or as Robin Dunbar stated, “the number of people you would not feel embarrassed about joining uninvited for a drink if you happened to bump into them in a bar.” This can be seen repeatedly throughout history in successful tribes and villages, ancient Roman armies, and in modern companies.
As real estate agents, when you think about your database, it’s not unlike the tribes that Dunbar has noted in his research. It’s the core group of people that you surround yourself with that are aligned on a set of beliefs, and want and are moving toward the same things you are.
HOW YOU CONTRIBUTE TO YOUR TRIBE
That being said, as their real estate consultant, you have the opportunity to be a massive contributor to your tribe by consistently delivering value, demonstrating expertise, and deepening relationships.
If you mentally train yourself to see your sphere of influence as your tribe and not just a database full of names, phone numbers and email addresses, you should start to see a shift on the level of engagement you have with them.
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