Your new bestie on social media is now Reels. While IGTV and Stories are also great tools, Reels have some unique advantages. They are short, engaging, and can be easily shared. They also have a dedicated space on the Instagram Explore page, which can help you reach a wider audience. So, if you still need to embrace video, now is the time to start utilizing one of the most effective tools to interact with your audience. 

What’s a Reel?

Reels are short video clips ranging typically from 15 to 30 seconds in length. They are a great way to engage with your audience and beyond. Creating full-screen vertical videos that can be up to 90 seconds long is a breeze with the various editing tools and audio tracks available. You can also use trending voice and sound snippets to make your videos more appealing. Reels even allow you to add captions, stickers, and backgrounds to your videos. You can upload multiple video clips and use various filters to enhance quality. Ultimately, Reels provide a great way to share bite-sized and value-packed content, all with a user-friendly interface.

Ready to get started? 

Jumping in front of a camera might not feel comfortable, and that’s okay! Here are some quick concepts you can take to start creating your reels (either in front of the camera or behind the scenes). 

1. Buyer/Seller Education

  • Take note of a common question you answer at EVERY listing/buyer consultation. And ANSWER IT. Keep it quick, simple, and to the point. 
  • Educate on industry updates (think NAR lawsuit) or respond to large media op-eds about what is occurring in the Real Estate market (bonus points if you go against their narrative). 

2. Local Favorites & Business Highlights

  • Review local small businesses on social (be sure to tag and/or invite them to collaborate on your content).
  • Share your favorite B2B partners and why you love them. It can be a florist, hairdresser, CPA, the industries are limitless. Share the love

3. Repurposed Content

  • Share a podcast or book you think is valuable and share your opinion. 
  • Re-edit old videos down to 15-30 seconds.

 

Social media is a powerful tool for real estate agents, and we’re committed to helping you leverage it to your advantage. Each agent has unique goals and objectives, and our tribe continuously seeks to help each other grow. Additionally, our consultative marketing team works closely with agents to create a customized strategy that aligns with your personal brand and target audience. We love providing guidance and support every step of the way. Now, get out there and make some eye-catching content today. You got this!