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One of the largest iBuyers in today’s real estate market recently announced that they will be shutting down their program and exiting the iBuying business. While many real estate agents were celebrating this development, it’s important to stay vigilant as this strategy pivot certainly does not mean that they are no longer a gigantic player in the real estate industry, and that there aren’t several other companies like them quietly working to shake things up.
BE A GUIDE FOR YOUR CLIENTS
The best way to protect yourself, as well as your clients, is to always have open and honest conversations with them. Your primary concern should be making sure they have an extraordinary experience with you as their advisor, and that they are yielding the highest return on their investment. Make sure to give them all of their options and the possible risks and rewards with each, and if it makes sense for them to utilize an iBuying service, that’s ok! Your job is not just to assist them in buying and/or selling a home, but rather to guide them in the right direction for achieving their real estate goals!
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