Marketing is more than just promotion; it’s the strategic backbone that elevates your real estate business to new heights. Our philosophy centers on simplifying and empowering your marketing efforts so you can focus on what you do best—being the trusted advisor your clients rely on.

Our marketing discipline is rooted in a deep understanding of the real estate landscape and a commitment to delivering results that matter. Whether through eye-catching property promotions, tailored client engagements, or innovative design solutions, we provide a suite of services that enhance your presence and ensure your success. We believe in the power of partnership, and our team is here to support you with the insights, tools, and real-time assistance needed to navigate the complexities of the market.

Marketing Services at CHR:

• Marketing Support: Access to a dedicated team that understands your unique needs, ready to assist with everything from last-minute requests to creative brainstorming sessions.
• Property Promotion: Crafting compelling narratives through stunning visuals and strategic campaigns to captivate your audience and showcase your listings.
• Database Marketing: Effortless engagement through automated, professional communications that keep you top-of-mind with your clients.
• Client Events: Seamless event coordination, allowing you to focus on fostering relationships while we handle the logistics.
• Design Services: Bespoke design solutions that reflect your brand’s excellence, delivered with efficiency and precision.
• Seller & Buyer Collateral: Professionally crafted materials that represent your business at its best, making a lasting impression on clients.
• Review Generation: Strategic management of your online reputation, enhancing your credibility and influence.
• Social Media Content: A comprehensive toolkit of resources to empower your social media presence, ensuring consistent and engaging communication.

Leadership is both a philosophy and a discipline.

Our philosophy at CHR is to pursue talented and experienced leaders who embrace the role of support, vision, and accountability for self and others. This is a journey we are on together, and we all hold each other accountable to showing up as the best versions of ourselves.

Our discipline is born out of business and life experience that creates wisdom and clarity. Whether the traditional leadership team who have combined owned over a dozen successful businesses; strong operational leaders who are passionate about execution, excellence and growth, or agent leaders who pour into each other and demand excellence from CHR, together we pull in the same direction to create tremendous results, all while remembering what we believe is most important: human beings living out the stories of their lives and learning to do so better and better each day.

Transaction Management is pivotal throughout each transaction, and expert-level, seamless service ensures the buying or selling experience is highly enjoyable and masterful. We meticulously orchestrate every aspect of the transaction process and keep close communication with all relevant parties throughout the transaction until close.

Our services empower each CHR agent to let go of “behind the scenes” minutiae and focus on building relationships, scaling their business, and living an overall extraordinary life.

A few key benefits included with our services

1. Document Management
2. Deadline Management
3. Communication
4. Compliance
5. Coordination
6. Client Updates
7. Lender Updates
8. Administrative Organization

Technology is simply a tool that aims to make great business practices and client support more efficient. Too often, technology becomes an excuse to forget the importance of the human role. We will never, ever forget that, at CHR, real estate is a human practice.

Technology at CHR is not bleeding edge implementation of unproven practices and shiny objects. Our innovative technology team is dedicated to fundamental tools that enhance consumer education, agent efficiency, marketing and exposure, and the awareness of important business fundamentals to measure the health of our businesses.

We have sexy websites and CRM, have incorporated artificial intelligence, and have smooth operational systems, but what makes our technology special is that it enhances relationships rather than replaces them.

While every agent at CHR is dedicated to running a remarkable business, some want to run a team, some want to sell 15 homes a year and others 50. Some are focused on being a great parent; others are empty nesters. And we believe surrounding yourself with people who want similar life circumstances is powerful.

Strategy groups at CHR are about four things:

1. Surrounding yourself with people who are in a similar phase of life.
2. Surrounding yourself with people who have similar business goals and dreams.
3. Surrounding yourself with a small group of people with whom you can easily share resources, ideas, training, and events.
4. Having a small environment in which you can’t hide from your dreams and goals, where you partner with others to achieve more than you might on your own.

Strategy groups aren’t about sharing clients or income; they are a place of partnership and support to achieve your stretch dreams. Each strategy group is led by an agent and meets virtually or in person either once a week or every other week.

We believe we more often become and accomplish what we desire when we surround ourselves with people who are willing to do the work.

Our full-time director of education has a single-minded mission: investing in our culture and agent growth by providing high-quality business, personal and professional development. Knowing everyone comes to the team with a unique background and learning style, we tailor robust and recurring education programs based on our agents’ input and requests.

Professional Development

Do you want more business? Do you want the phone to ring with people who have been referred to you by past clients? 

CHR has a fundamental belief: phenomenal execution for current clients is the best business development strategy. You can expect referrals when clients are thrilled with the level of service and expertise you provide, made possible by the ongoing refinement and improvement of your professional real estate skills. Pricing, staging, marketing, communication, negotiating, and contract preparation are honed, perfected and delivered in a way that maximizes the value for the client.  

We also focus on the artistic side of professional development, always practicing and improving our ability to set impeccable expectations and provide clear, consistent communication. All of this ensures that we attain our goal of providing a “Wow!” experience for every client.

Personal Development

When we help people uncover their purpose, we help them uncover the life they want to live. One of our highest priorities is to help people understand themselves, find their passions, discover their purpose, and build a business through which it can all be lived and demonstrated. 

Whether at work or at home, we believe you can operate in a way that inspires and motivates you, and our personal development focus encourages you to ask and answer the tough questions that lead to building and committing to a life worth living, including a job you look forward to every day.

Other Development Opportunities at CHR

Company meetings: Educational all-company meetings focused on important, relevant, encouraging hot topics including market updates as well as professional, personal and business growth opportunities.

Consumer education: We teach classes, bring in speakers, and hold events for agents to invite their sphere and/or prospective clients. Though the information is often real estate or mortgage related, we also occasionally teach business development classes for the self-employed clients of our agents or personal development classes for friends and family. Why? Because we are good at it, and it impacts people’s lives.

The CHR business development methodology allows agents to grow their businesses in a productive and fulfilling way. From a long list of possible business development and coaching activities, you’ll choose those that are fruitful and enjoyable for you. 

Successful business development is all about engaging with people you know and those you don’t in your geographic or demographic area, providing things of value, deepening relationships and demonstrating your expertise, thus building a perception of excellence, resulting in their hiring you for themselves and/or referring you to others. You do this with regular activity of connection, education, appreciation, genuine relationship, and value-add service. 

Every person has a choice. Do you want to live a life of magnificence or remain a victim of circumstances? We don’t have all the answers, but people who gravitate to CHR believe they are capable of living a remarkable life and, with great humility, want the partnership with others in accomplishing that aim.

If you believe you are better on your own, CHR simply isn’t your home.

But, if you desire to invest in others as much as allowing others to invest in you, if you believe life is supposed to be beautiful and want to spread that belief, if you want tremendous success in all aspects of life and believe the people you surround yourself with markedly influence that outcome, CHR is one of a few places that might be a great fit for you.

Our most powerful opportunity to connect with clients is often in person. Our events manager pours dedicated energy into creating engaging and thoughtful occasions for human-to-human interaction for our agents and their clients.

From simple happy hours and holiday-specific events to yearly company-wide and client celebrations at Chatfield State Park and Pirate’s Cove, our goal is to support every agent with the power to engage with their database.

And, through CHR Gives, we hold regular donation drives that offer our community a chance to join each other in impacting life on a scale outside of real estate. If you’re interested in learning more specifically about CHR Gives, please visit our CHR Gives page.