The Law of Influence

Matt Hudson September 19, 2017 Development

The Go-Giver: The Law of Influence

By Matt Hudson

I don’t know exactly how many books I’ve read over the years, but pushing over 500. Some I’ve read a few times.

Rich, thought provoking, actionable concepts.

The book The Go-Giver is just one of the best and I’ve now read it three times.

While sold as a business book, to me this is a book about humanity. A book reminding us of who and what we are at our core.

There are 5 “Laws” of stratospheric success described in the book:

  1. The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
  2. The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
  3. The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
  4. The Law of Authenticity: The most valuable gift you have to offer is yourself.
  5. The Law of Receptivity: The key to effective giving is to stay open to receiving.

I want to share a little more about #3, The Law of Influence.

“The Law of Influence” – Your influence is determined by how abundantly you place others people’s interests first.

“Watch out for the other guy. Watch out for his interests. Watch his back…The only winning proposition is one hundred percent. Make your win about the other person, go after what he (She) wants. Forget win-win. Focus on the other person’s win.”

Who can you refer today? What person or group of people do you know whose business or family you can help? What person needs you to be thinking of them or referring them, researching something for them or making a phone call to them or someone else on their behalf they didn’t ask for or expect?

Most people wake up on Monday morning and think, “where am I going to get another client today?”


You need a client to survive.

You need many clients to thrive.

However … how different is your mind set, your energy, your impact, if instead you woke up thinking; “whose business and life can I improve or impact today?”

“Sam continued. Now, by a network I don’t necessarily mean your customers or clients. I mean a network of people who know you, like you and trust you. They might never buy a thing from you, but they always have you in the back of their mind.” He leaned forward and spoke with more intensity. “They’re people who are personally invested in seeing you succeed, y’see. And of course, that’s because you are the same way about them. They’re your army of personal walking ambassadors.”

You create this army by what you do, how you show up, through the investment in other’s success.

How can you do this today, RIGHT NOW? Whose life might you change in a simple, subtle or profound way by doing something for someone else, not just thinking about how others are going to help you?

Think of the ripple affect.

And by the way … ripples in a pond bounce back.

Matt Hudson is a performance and business coach, founder and CEO of Colorado Home Realty and a passionate champion for excellence in the real estate industry.

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